Network Marketing is a business model where products and services are directly offered to the end consumer. The entire concept is based on the most effective marketing strategy, and that is the personal recommendation.
Network marketing has an excellent organization model. The foundation is that you ONLY benefit if those who you introduce to the business ALSO benefit! Likewise, those who have been in the business NEED to help you succeed!
Networking is a MARKETING SYSTEM that offers the right person an chance to achieve a level of success that is absolutely impossible in any conventional job. When pursued correctly, network marketing is a method to help many, many people realize their goal of owning their own business. The secondary results (only proportional to helping many, many people) are an extraordinary way of life, freedom of time and financial freedom.
The Top Three Benefits of Network Marketing that follow will demonstrate reasons why network marketing is such an excellent opportunity:
1. Unlimited Income Potential
Income Potential:
Network marketing offers motivated individuals unlimited earning potential. In EVERY job today there is an income ceiling. Regardless of how hard you work in these jobs, the income potential is limited by what the product or service can be sold for. Furthermore, you are competing in a worldwide market – and that means you are competing with people who are willing to work for a fraction of what you are paid.
In addition, today many people are finding that a degree or training is not a guarantee of finding a job. Most graduates will be working in a field different than their degree within a few years! Most will also find it difficult to justify the time and expense of an advanced degree when compared to their compensation.
In contrast, there is NO income ceiling in network marketing. The fact is that network marketing has been the vehicle to more million-dollar incomes than any other industry. Your income is NOT dependent on your age, race, background, or education. You can be a broke, high school drop-out and achieve success. (Note: it is also true that most people who join a network marketing business do not achieve a high level of success. But it can also be shown that they did not employ the tools and strategies of the leaders, nor did they make a commitment to the hard, consistent work needed to build a business.)
Team Members
In network marketing, your success is determined by how effective you are at helping OTHERS achieve success! There is a PROVEN system. Those that embrace it reap the rewards. Actually, those who most effectively “work the system” realize COMPOUNDED RESULTS, which is the other HUGE benefit of the networking structure. As you help others develop their own business, THEY start to experience success and YOU begin to see your income actually accelerate!
2. Freedom of Time and Location
Today it is possible to do business from anywhere, and connect with people around the world. Cell phones and Internet technologies permit you to have continuous as well as instant communication with your customers, team members, and prospects. Websites, auto-responders, opt-in pages, recorded webinars and videos allow you to communicate to your target audience when it is most convenient FOR THEM!
Likewise, you can work as much as you want, when you want. You can also NOT work whenever you want. Now, your results are proportional to your efforts over time. But you can work part-time or full-time. Many successful marketers work VERY hard at first, and then back off as they reach their goals. And these goals include more than just money. For many, the freedom to earn as much in a day or two per week as they did in a week or month on the job is enough. They have other pursuits or causes that they want to invest their time in and maximizing their incomes is not a driving motivation.
My Network
Technologies provide access to prospective customers and team members by the MILLIONS! We now have marketing systems that have been developed, refined, and proven to be effective. What’s more, we now have access to these systems at very economical prices. It is possible to “plug into” marketing systems – separate from your primary network marketing company – that generate leads and help you process the traffic. These are “generic” systems that don’t conflict with your primary company, but only magnify your effectiveness. And these are massive, integrated systems that you could never create on your own – at least not without years of programming, design, and an investment of tens of thousands of dollars.
One other (often overlooked) benefit of network marketing is that you can choose WHO to work with. Actually, the structure of the business is somewhat “self-selecting” in that the most committed individuals, those who accept direction, will rise to the top. Eventually, you will find yourself surrounded by like-minded, equally successful people. And your success will provide you with access to other leaders in the industry, and this advantage of networking can lead to a lifetime of profitable opportunities.
3. Small initial investment
The third huge benefit of network marketing is the low initial investment. Just ask anyone who has owned a conventional business and had to budget for rent, utilities, payroll, credit card processing, countless fees and permits.
Today, because of corporate downsizing, many displaced workers are opting to buy a franchise. Unfortunately, most will find that all they bought was another job. Except now they get paid last!
To get started with a network marketing business, all that is necessary is a small investment – often less than 10 USD. You then have the ability to represent a unique product or service, presumably one that you sincerely like and feel confident recommending to your network of friends and family. You are often provided with one or more websites that have been professionally designed for your use.
As mentioned above, there are now resources available – for a very low additional cost – that allow you to expand your marketing literally worldwide. How big and how fast you grow your business is completely up to you, and you alone. But network marketing is a business model that is 100% self-directed. You make all the decisions as to how much and where you will invest your marketing budget – or if you will use totally free marketing strategies!
These are just three factors that underscore the appeal of network marketing. In fact, Robert Kiyosaki, the author of the best selling series of Rich Dad, Poor Dad books, recently wrote another entitled “The Business of the 21st Century“. In this latest book he describes why network marketing is the best business model . For more information.
In summary, network marketing is not a “get rich quick” solution. There is work involved! Anyone who has invested their time, efforts, and money into building a successful networking business will testify that the return on these investments exceeds any other possible business model.
