Thứ Sáu, 30 tháng 9, 2011

Amway IBO - Oppotunity for every one

Can life get any better ?

So often life is a trade off between making money you need at the sacrifice of the flexibility and time you want, to live your life to the fullest.

Amway an alternative that puts you in control, allowing you the flexibility to work when you want, the time for family and friends, and the income you dream of.

The Amway Opportunity works in two ways.

Giving you the chance to build your own business while at the same time helping other people do the same.

The Amway Business Opportunity adapts easily to your needs and ambitions and grows with them.

You can run your business to be your main source of earnings, or fit it around your current job to provide an additional income.

Whatever you decide, Amway will offer you the training and personal support that's right for you. It's your decision. You choose.

Business Overview

It's quite a claim, but for 1,000,000 people a year it's true. With the support and guidance of the Amway Corporation they are taking their first steps towards a business of their own, giving them the freedom, time and money that'll help them lead a better life.


The Amway Sales and Marketing Plan was conceived over forty years ago by two young entrepreneurs, Rich DeVos and Jay Van Andel. They saw an opportunity for a retail business without stores and with minimal operating costs, a person-to-person sales business built upon quality products and services.

That business would offer each individual real rewards for their effort and give them the ability to share their success with others.

How do you begin?

First, you are sponsored by another Amway Distributor and you obtain the Amway Business Kit. An Amway Distributor receives no payment for recruiting. He receives income only from selling products to consumers. Remuneration is based solely on the margin from the sale of products and on bonuses based on sales volume.

The Business Kit contains basic literature for your use and for sharing with others. You begin by developing both customers and Distributors as you are equipping yourself with the essentials to build a successful business.

Forming Your Customer Base.

Customers are the people who buy the AMWAY products from you but who aren't Amway Distributors. One of your best sources for building a customer base is a group of people you already know. These acquaintances try AMWAY products and become your customers as they use and reorder various AMWAY items. However, we have found that people everywhere need high-quality products.
Building Your Distributor Group

Distributors are people who have evaluated the Amway business opportunity and elected to join the business. The most successful Amway businesses enjoy a balance of merchandising AMWAY products and sponsoring Distributors. Growth in your business comes from sharing the Amway business opportunity with others and helping them decide if it's right for them. This is called sponsoring. Amway Distributors who sponsor others generally have higher average sales volumes than those who don't sponsor.

Helping Your Group Grow.

Your "group" is the team of Distributors you've sponsored. Many you've sponsored personally, but others were sponsored by those you personally sponsored. You train and motivate your group and, as a result, you earn extra income when they earn income. As you continue to grow your business and they continue to grow theirs, you both can benefit.

Continuing to Build Your Business

Like any other business, your Amway distributorship needs frequent input and activity to grow. However, whatever your goals, you control how quickly or how slowly you build your business. After all, it's your independent Amway business.

Qualifying for Higher Awards

Over time, a distributorship can grow considerably. The more Distributors in your group who become successful in the Amway business, the stronger your business will become, and the higher the pin levels you can qualify for. We call them "pin levels" because you earn incentive pins at the various achievement levels of the business (e.g., at the Diamond Direct level you will earn a pin with a diamond on it). Each pin level features a set of incentives and rewards for being successful.

What Is In It For You

Income, incentives and more

The Amway Opportunity offers Distributors many benefits. Some are financial, others are intangibles, such as peer recognition, pride in achievement, the joy of helping others, working with family, and the esteem of owning your own business.

Income potential

As an Amway Distributor, you can earn income many different ways. You can earn income in at least 10 different ways. They include retail profit (the difference between Distributor Cost and the Retail Price) and nine different bonuses rewarding various levels of accomplishment.

Special Leadership Programs

As you qualify at various levels of achievement, you may be eligible to attend various Amway leadership programs:

Annual Amway Leadership Seminar: In countries around the world, company-paid invitations are extended to Amway leaders to meet in a business-building atmosphere.

Variety of Special Programs: When your business qualifies at a specific Distributor level, a special invitation occurs. Imagine your special day at an Amway facility, your own success story featured in our Distributor magazine, the AMAGRAM and your name and picture added to the Distributor Hall of Fame in Amway's World Headquarters.

Low start-up costs

With an Amway Business Kit being the only start-up cost, virtually anyone can own an Amway business. Compared to other business opportunities, initial costs for starting an Amway business is intentionally low, priced affordably for nearly anyone with a desire to invest in their future.

Low risk

Our product-buy-back policy and no inventory requirement ensure a very low risk when starting an Amway business. Our Amway Satisfaction Guarantee has always been a measure of confidence in the quality and value of AMWAY products, one more way Amway supports the business opportunity for Distributors.

Performance based

Amway is a performance-based business that rewards people in direct proportion to their effort. The bigger the financial goal, the more time and effort a Distributor will need to put into his or her business. With an Amway business, a Distributor can work as much or little as he or she likes. The rewards are based directly on the Distributor's accomplishments.

Direct Selling is the trend

Thirty-four million people worldwide are engaged in direct selling, an $82 billion industry. As people become busier, they're looking for ways to save time on routine tasks, such as shopping for everyday needs. Direct selling fills this need nicely, because Amway Distributors deliver products to their doors. In addition, Amway is one of largest direct selling companies in the world and with a 40-year history of success.


Goals and rewards are different for each Distributor. You have the flexibility of working part time while keeping a full-time job or building an Amway business into a full-time career. You choose the time you invest in building your Amway business.

Product support

The Amway business opportunity is supported by a diverse line of hundreds of quality AMWAY products and, in many markets, thousands of other brand-name products and services. Amway has established a reputation for innovation in developing top quality products and packaging.

Corporate support.

More than 12,000 people worldwide are employed in Amway manufacturing, administration, and distribution facilities totalling 10 million square feet (929,000 square meters). Amway manufactures products in the United States, China and Korea and maintains product warehousing facilities around the globe.

Equality of opportunity

Anyone starting an Amway business gets in at the same level. Each new Distributor has the same opportunity to surpass the most successful Distributor, and the business opportunity is continually improved. The Amway Opportunity has been imitated often, but the level of support Amway provides Distributors is difficult to duplicate.

Personal experiences

When you go to the theatre, you experience the film with your own set of perceptions. The same goes for the Amway business. Each person brings his or her own special needs and dreams to the table. As you attend Distributor meetings organised by your Distributor organisation, you will meet real Distributors who tell you what they've experienced from embracing the Amway Opportunity. Every month the AMAGRAM, our monthly magazines features personal experiences of people from diverse backgrounds qualifying for higher awards.

Amway Products - The best of the best

Amway's product line grew from LOC, with the laundry detergent SA8 added in 1960, and later the hair care product Satinique (1965) and the cosmetics line Artistry (1968). Today Amway manufactures over 450 products, with manufacturing facilities in China, India and the United States, as well as Nutrilite organic farms in Brazil, Mexico and the United States (California and Washington State). In addition, Amway affiliates market products from hundreds of other manufacturers offering everything from books (e.g. Barnes & Noble, North America) to wine (World of Wine, Europe).

Household cleaners

Amway is best known in North America for its original multi-purpose cleaning product LOC, SA8 laundry detergent, and Dish Drops dishwashing liquid. In the January 2007 issue of Consumer Reports, SA8 with Bioquest was rated the best-performing laundry detergent, scoring 99 out of a possible 100 points.

Consumer Reports did, however, criticise SA8's pricing, a situation which was disputed by Amway. Consumer Reports conducted blind testing of detergents in 2010 and ranked versions of Amway's Legacy of Clean detergents 9th and 18th of 20 detergents tested. Consumer Reports program manager Pat Slaven recommended against buying the products because consumers can "go to the grocery store and get something that performs a whole lot better for a whole lot less money."

Health and beauty

Amway's health and beauty brands include Artistry, Beautycycle, Time Defiance, Artistry Essentials, Pure White, Satinique, Tolsom, Body Series, Glister, Moiskin (South America), Nutrilite, Nutriway (Scandinavia and Australia/New Zealand), eSpring, Atmosphere and iCook as well as XL and XS Energy drinks.


Amway's Artistry products include skin care, cosmetics, and anti-aging creams and serums.


Amway's largest selling brand is the Nutrilite range of health supplements (marketed as Nutriway in some countries), and in 2008 Nutrilite sales exceeded US$3billion globally. In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International. Surveys by independent group since 2002 have rated Nutrilite as having the highest customer satisfaction rating (96% in 2006) in the direct selling/MLM brand category.In 2006, 2007, 2008, and 2009 in the nutrient and health food category, Nutrilite won "Platinum" and "Gold" awards in Malaysia, China, Taiwan, Thailand, and Asia overall in the Reader's Digest "Trusted Brands of Asia" survey. In 2008 Nutrilite scientists, in partnership with Alticor subsidiary Interleukin Genetics won the 12th John M. Kinney Award for Nutrition and Metabolism for their research into the interaction between nutrition and genetics. In January 2009, Amway announced a voluntary recall of Nutrilite and XS Energy Bars after learning that they had possibly been manufactured with Salmonella-contaminated ingredients from Peanut Corporation of America. The company indicated that it had not received any reports of illness in connection with the products.

Nutrilite is a brand of mineral, vitamin, and dietary supplements created in 1934 by Dr. Carl F. Rehnborg. Nutrilite products are currently manufactured by Access Business Group, a subsidiary of Alticor whose products are sold via the Amway and Amway Global Corporations worldwide. The Nutrilite brand is known as Nutriway in Denmark, Finland, Norway, Sweden, Turkey, Australia and New Zealand. Nutrilite has passed US$14billion in annual sales for the first time during 2010 making it the number one sold nutritional product, making more than double the second biggest nutritional company being GNC.

History of Nutrilite

Dr. Carl Rehnborg created the first multi-vitamin in the 1930s. His time in China between 1917 and 1927 or so exposed him to experiences in which he realized the role vitamins and nutrients impacted general health. He began selling his vitamins as the California Vitamin company and renamed it in 1939 to Nutrilite. In 1945, he invented the multi-level marketing, door-to-door, selling system to distribute his vitamins. Two men, Lee S. Mytinger and William S. Casselberry became exclusive national distributor in 1945 and operated a company to distribute the vitamins.
The founders of Amway, billionaires Jay Van Andel and Rich DeVos, began as independent distributors selling Nutrilite products in 1949, at a time when the product's previous distributors (Mytinger and Casselberry, Inc.) were involved in a dispute with the U.S. Food and Drug Administration, which accused them of false advertising. They rose rapidly to being top-selling distributors. Concerned about the FDA dispute, Van Andel and DeVos launched a new company, the American Way, (later known as Amway), to use the MLM system for other household products. The FDA/Mytinger-Cassleberry dispute, which was went to the United States Supreme Court, was resolved in favor of the FDA in the 1960s.
Amway bought a controlling interest in the company in 1972, and took over complete ownership in 1994.
In 2001, five Nutrilite products were the first dietary supplements to be certified by NSF International.
In 2007, the Simply Nutrilite (later renamed Nutrilite Trim Advantage Body System) line was introduced. The line includes health bars, anti-oxidant, and vitamin supplements.

Distribution and marketing

Nutrilite's vitamin and mineral products are distributed exclusively by Amway affiliates known as Independent Business Owners (IBO) in North America and 90 other countries and territories. Amway, Quixtar, and Access Business Group, are subsidiaries of Alticor.
As spokespersons for the brand, Nutrilite has signed 2008 Olympic gold medalist (4 x 100m relay) Asafa Powell of Jamaica; former 110m men's hurdles world record holder Liu Xiang of China; 2008 Olympic gold and bronze track and field medalist Sanya Richards, FIFA World Player of the Year Ronaldinho; and 2008 Olympic silver medalist in pole vault, Jenn Stuczy


Nutrilite Double X was tested by in their Multivitamin and Multimineral Supplements Review of 38 of the leading multivitamin/multimineral products sold in the U.S. and Canada. Double X passed ConsumerLab's test, which included testing of selected index elements, their ability to disintegrate in solution per United States Pharmacopeia guidelines, lead contamination threshold set in California Proposition 65, and meeting FDA labeling requirements.

Regulatory and safety issues

In 1948, the U.S. Food and Drug Administration seized shipments of Nutrilite, then distributed by a California firm, Mytinger & Casselberry Inc. The FDA claimed that a booklet with the product made false claims that it would cure diseases. The distributor brought suit, claiming the seizures were unconstitutional. In 1950, the U.S. Supreme Court ruled that the seizure was constitutional.

In 1951 the FDA again acted against Nutrilite, issuing a landmark order forbidding 15,000 door-to-door salesmen of the product from making "extravagant" claims for Nutrilite. The FDA prohibited claims that Nutrilite had value in treating 57 diseases, including "cancer, heart trouble, diabetes, arthritis and rheumatism." The FDA said that such claims could endanger the public health when made "in the privacy of the home."
In 2009 Amway voluntarily recalled three kinds of Nutrilite energy bars due to potential contamination with salmonella from the peanut butter salmonella outbreak.


Amway's eSpring water filter, introduced in 2000, was the first home water treatment system to incorporate a carbon block filter and Ultraviolet disinfection unit, becoming the first home system to achieve certification for ANSI/NSF Standards 42, 53 and 55. The unit was also the first commercial product to include sister company Fulton Innovations eCoupled wireless power induction technology. Fulton Innovation introduced the technology in other consumer electronic products at the 2007 International Consumer Electronics Show. Companies licensing this technology include General Motors, Motorola and Visteon.In 2006 eSpring was named Product of the Year by the Poland-based non-profit World Foundation of Health, Heart and Mind.  eSpring has won numerous Gold and Platinum awards in the Reader's Digest Most Trusted Brand Asia surveys.


In 2008 Amway's Atmosphere Air Purifier became the first air cleaner certified Asthma and Allergy Friendly by the Asthma and Allergy Foundation of America

Amway History and it's business

Amway is one of the world's largest and oldest multilevel marketing companies (MLM). Founded as "JaRi Corporation" in 1949 and renamed "Amway Corporation" in 1959, the company restructured in 1999 and became a part of the Alticor holding company. The same year, Alticor launched a sister company to Amway, Quixtar with a focus on utilizing the internet. By 2001 the majority of Amway distributors had transferred to Quixtar and Amway North America was merged into Quixtar. In 2007 Quixtar announced that they were reviving the Amway brand in North America and the Quixtar name would be phased out.


In the early 1930's, Carl Rehnborg began selling the first major line of vitamins in the United States through his "California Vitamin Corporation", which changed its name to Nutrilite Products Company, Inc. in 1939.
In 1945, Nutrilite contracted with a company owned by Lee Mytinger and William Casselberry to become the exclusive American distributor of Nutrilite vitamins. Mytinger and Casselberry started the first major MLM with the same basic principle that underlies the industry today. Each independent distributor would be entitled to make a commission on his or her own sales of Nutrilite products and an override commission on the sales made by those the distributor recruited below them as additional distributors and from those recruited by them and so on.

Mytinger was a salesman and Casselberry was a psychologist. The original Nutrilite vitamin was a combination of vitamins and minerals in a base of alfalfa, parsly, and watercress. They marketed it with the vegetables to make it unique from other products. In the forties and fifties, they sold the material in strength and double strength (Double X) at $20 a month.

Rich DeVos and Jay Van Andel became distributors of "Nutrilite" vitamins in Mytinger and Casselberry's network. On September 6, 1949, DeVos and Van Andel incorporated their Nutrilite distributorship in Michigan as Ja-Ri Corporation.

By the late fifties, Van Andel and DeVos and other distributors had been experiencing troubles with their supplier, Nutrilite Products Company, Inc., and Mytinger & Casselberry, Inc. . Mytinger & Casselberry were in the midst of an investigation and prosecution by the Food and Drug Administration for making false health claims about Nutrilite products. A small group of distributors was appointed, with Van Andel as the chairman, to try to work out an arrangement with Nutrilite.
Van Andel and DeVos decided that their suppliers were in great danger of collapsing and that they should go into the business themselves, producing their own products and selling them through the Ja­Ri sales organization which had more than 2000 distributors as members. They put together an organization of distributors called the American Way Association, the name of which was later changed to the Amway Distributors Association (this later became North America's "Independent Business Owners Association International" or IBOAI). The primary purpose of this organization was to allow Van Andel and DeVos to communicate with their Nutrilite distributors in the Ja­Ri organization and to hold the business together until they could develop their own manufacturing operation.

Van Andel and DeVos had to be very careful in changing their distributor organization, with its allegiance to Nutrilite food supplement products. Since the distributors were independent, they might quit. It was therefore necessary for Van Andel and DeVos to have these distributors concur in their plans to set up a product distribution and manufacturing operation; and they discussed the type of products they intended to produce with the distributors' association. Many of the distributors in the organization joined the American Way Association, and began distributing products sold to them by Ja-Ri Corporation/Amway Corporation. There were originally 35 Nutrilite distributors who joined as the first distributors of what would become Amway. The first president of the Amway Distributors Association was Walter Bass.

They decided to look for products which were readily consumable, relatively low-­priced, different from those found in retail stores, and which would lead to repeat sales. They chose soap and detergents because they felt it would be the easiest market to train distributors to sell. Van Andel and DeVos began distributing through the Ja­Ri a liquid detergent called 'Frisk', which they renamed LOC (liquid organic compound) and which is still one of the principal Amway products. This product was manufactured by Eckle Company, a small supplier in Detroit, Michigan, and it was one of the only biodegradable liquid detergents available at that time. Van Andel and DeVos, through Ja­Ri Corporation, acquired the company, moved the assets to Ada, Michigan, and changed its name to Amway Manufacturing Company. A few months later they introduced SA8, a biodegradable powder detergent.

In November 1959, Van Andel and DeVos organized "Amway Sales Corporation" and "Amway Services Corporation." In November 1963, the name of "Ja­Ri Corporation" was changed to "Amway Corporation"; and on January 1, 1964, Amway Sales Corporation, Amway Service Corporation, and Amway Manufacturing Corporation were merged into Amway Corporation. Amway subsequently purchased Nutrilite, which is a flagship brand in Amway/Quixtar still today.

Today, "Amway Corporation" has yet another new name, Alticor, Inc., however, it is still the same Michigan Corporation that started as DeVos and Van Andel's Nutrilite distributorship in 1949. Alticor, Inc. owns a number of companies, including -
  • Quixtar, a Virginia corporation formerly known as "Amway USA, Inc." that operates the old Amway sales system in the United States and Canada.
  • Amway Corporation, a new subsidiary formed in Delaware after Amway changed it's name to Alticor.
  • Access Business Group, which is the product manufacturing and development arm of Alticor/Amway/Ja-Ri.
  • Fulton Innovation, a research and development group


Amway has grown fairly quickly since its inception. Its historic sales data at estimated retail prices is provided below from 1959 to 2000 (in 2000 Amway switch over to Alticor. At its peak in 1997 Amway estimated retail sales worldwide at 7 Billion USD. With the founding of Alticor, the report methodology was changed and the actual sales to distributors instead of estimated retail sales (ERS) have been reported since 2001. Taking the sales data published in 2001 report into account, the ERS values are about 32% higher than sales to distributors. The actual sales to distributors are marked with *.

Amway Sales Data

Amway has grown fairly quickly since its inception. Its historic sales data at estimated retail prices is provided below from 1959 to 2000 (in 2000 Amway switch over to Alticor. At its peak in 1997 Amway estimated retail sales worldwide at 7 Billion USD. With the founding of Alticor, the report methodology was changed and the actual sales to distributors instead of estimated retail sales (ERS) have been reported since 2001. Taking the sales data published in 2001 report into account, the ERS values are about 32% higher than sales to distributors. The actual sales to distributors are marked with *.

YearEstimated Retail SalesYearEstimated Retail SalesYearEstimated Retail SalesYearEstimated Retail Sales
1960$0.5 million1970$120 million 1980$1.1 billion 1990$2.2 billion
1961 ?1971$165 million 1981$1.4 billion 1991$3.0 billion
1962 ?1972$180 million 1982$1.5 billion 1992$3.9 billion
1963$21 million1973$210 million 1983$1.13 billion 1993$4.5 billion
1964$25 million1974$230 million 1984$1.2 billion 1994$5.3 billion
1965$38 million1975$250 million 1985$1.2 billion 1995$6.3 billion
1966$40 million1976$300 million 1986$1.3 billion 1996$6.8 billion
1967$50 million1977$375 million 1987$1.5 billion 1997$7.0 billion
1968$65 million [1]1978$500 million 1988$1.8 billion 1998$5.7 billion
1969$85 million 1979$800 million 1989$1.9 billion 1999$5.0 billion
Until 1999 sales were reported at Estimated Retail. This is approximately 32% higher than actual sales revenues from sales made to Amway distributors.
In 2000, Amway was restructed to become a part of holding company Alticor. Alticor and Quixtar sales data is reported as actual sales.

Quixtar North America Sales Data

YearQuixtar Partner StoresIBO Bonuses
2000[2]$448 million $70 million$143 million
2001[3]$751 million $65 million$230 million
2002[4]$901 million $57 million$282 million
2003[5]$1.035 billion $58.3 million$343 million
2004[6]$1.1 billion $68.5 million$373 million
2005FY*[7]$1.058 billion $76 million $345 million
2005CY*[8]$1.094 billion$75.5 million$350.4 million
2006[8]$1.118 billion $84.6 million$370.1 million
2007$1.072 billion $70.1 million$363.0 million
Note: In 2006 Quixtar switched from a Sept 1-Aug 31 Financial Year to using the Jan 1-Dec 31 calendar year as the Financial Year. Both data is provided for 2005 to allow comparisons.

Alticor Sales Data

YearSales (USD)
20003.84 Billion (5.1 Billion ERP*)
20014.1 Billion (5.4 Billion ERP*)
20024.5 Billion
20034.9 Billion
20046.2 Billion
20056.4 Billion
20066.3 Billion
20077.1 Billion
20088.2 Billion[9]
20098.4 Billion[10]
20109.2 Billion

  1. ^ Amagram North America No.9 Vol.12
  2. ^ Quixtar IBOs drive $518 million in sales
  3. ^ Independent Business Owners Powered by Quixtar Drive $751 Million in E-Commerce Sales
  4. ^ Quixtar Inc. Reports Sales of $901 Million
  5. ^ Independent Business Owners Generate Record $1 Billion in Sales for Quixtar
  6. ^ Quixtar Announces Record Annual Sales of $1.1 Billion; Health & Beauty Products Fuel Growth
  7. ^ Quixtar Reports Third Consecutive Year Of Billion-Dollar Sales
  8. ^ a b Quixtar Reports Fourth Consecutive Year Of Billion-Dollar Sales
  9. ^ Amway Parent Hits 50th year running recording 15% sales growth
  10. ^ Amway Parent grows to $8.4 billion in 2009

Alticor/Amway Historical Sales (graph)

Amway global sales were reported at estimated retail until 2000 when the holding company of Alticor was formed. Alticor reported sales are for actual revenue. In the graph below estimates of Amway actual sales and Alticor estimated retail sales are included for comparison purposes. Note that Alticor sales includes revenues from other sources such Access Business Group and Amway Grand Plaza. Sales are reported in USD millions.

Respected People, Respect Amway

This video from 1999 includes a series of soundbites from respected leaders in business and government with their views on the Amway and Quixtar companies and business opportunity. It includes endorsements of Amway and Quixtar from -
Thomas Donahue, President, United States Chamber of Commerce
Sam Jadallah, Vice President, Enterprise Sales, Microsoft
Stephen Covey , Author, The 7 Habits of Highly Effective People
Rich Karlgaard, Publisher, Forbes
Jolene Sykes, Publisher, Fortune
Hyrum Smith, Co-chairman of the Boad, Franklin Covey
Wolfgang Schmitt, Chairman, Rubbermaid
R. Craig Hoenshell, Chairman, CEO, AVIS
Jack Haire, Publisher, Time
Stuart Silver, Co-Designer, Ronald Reagan Presidential Library
Dr Noel Brown, President, Friends of the United Nations
Brian Segal, Publisher, Macleans
Carolyn Wall, Publisher, Newsweek
John Engler , Governor, State of Michigan (1991-2002)
Gary Player , Professional Golfer

Amway and UNICEF

Since 2001, Amway affiliates in Europe have been a major corporate partner of UNICEF's immunization efforts (read more on Amway and UNICEF here ). This video shows Unicef Goodwill Ambassador Roger Moore thanking Amway and Amway IBOs for their support.

Twitter Delicious Facebook Digg Stumbleupon Favorites More

This Website is made by the fan of Crador Global Network | We are honour of becoming the members of Crador.